process.gleuch

reblend

collection of information to regurgitate for later purposes.

becoming repository for graphical images (historical & current, old & new, professional & unprofessional [as long as not offensive]) 

tag sorting, crowdsourcing, feed pulling, feed generating 

integrations

flickr

fuckflickr? (rc3029r940340-32, maybe? word!)

facebook

would pull/be fed from other sources (like reblog).

possible senior project? (prob. not). 

as thoughts on what to do for the back panels, i decided to pull information straight from their web site about versa. i then threw in some filler text, and made the back panel a mailer so that this brochure can go postal.

brochure, ourtype.com

feature new font - versa

something witty, but not odd

"quick brown fox"

cliche

"we hope you were not expecting the typical ‘the quick brown fox…’. (we hope you expect something more witty from us.)
 

download as pdf

(crop marks included to indicate g5 size when printed on typical letterhead size paper)

room was left at bottom for "personal grow"

grid was based on the same principle as the identity suite.

grid has become the main focus of the identity. all grid formats are based off the logo in proportion to the size of the item. the business card size is proportional to the logo size.

Unfortunately, the luster of the LED idea has faded due to a process flaw. By making the wax eggs hollow, the led lights are not able to diffuse the light to make them glow, instead, only partially lighting up the eggs. Red and orange LEDs are very directional, and is not producing a glow. Green and Blue are better, but not by much. Instead, I plan to scrap the LEDs from the eggs and let them be a polished, translucent white color.

I’ve thought of possible attempts at unique placement of the piece, but the best place seems to be in a typical pedestal gallery placement.

Due to problems with creating the square mold, I’ve decided to turn to clear globe ornaments that I can fill with wax. Then, I can make the wax hollow enough to cool quickly, but also allow room to place the LEDs in at a later date. The battery life on one LED would last less than 3 days, making the rest of the piece time sensitive. Hollowing out the middle allows me to come back at a later date.

I’ve also decided to move away from the concept of taking ideas into the idea of how the internet is fostering new startup companies. Each wax "egg" is to represent a startup web-only company. A nest will be made from wires and computer cables and placed keyboard of a laptop computer. Even if the idea of internet is a bit of a stretch to gather from the piece, one will surely walk away from it understanding the computer and egg senses of the piece.

Its been awhile since I’ve updated the progress of the interactive book. It is to be integrated into a section of the web site titled "portfolio".

Here is what has been done so far:

• Intro loading segment
• Progress section
• About section
• Contact section
• Loading of images for interactive book
• Loading of XML file for content

What needs to be done

• Add emailer script for contact form
• Finish styling out text on site (include CSS Stylesheet)
• Design interactive book segments
• Add thumbnail preview area
• Add title/desc to spreads/pages.
• Update navigation menu rollover/out effects to mimick logo.

So far, everything is written in Flash ActionScript 2. It would have been too much trouble to attempt to learn and program in ActionScript 3 in such a short time, however, I am begining to learn it.

Book: Interactive, Flash.

Definitive pages, yet no like a true [paper] book.

Pacing:

• 1 -Title (Design in the Source Code)
• 2/3 - Introduction 
• 4/5 - About
• 6/7 - About (cont’d)
• 8/9 - Capabilties
• 10/11 - Philosophy
• 12/13 - Work Examples
• 14/15 - Work Examples
• 16/17 - Work Examples
• 18/19 - Future Ideas
• 20 - Fin 

Introduction:

design in the source code

[quote by nietsczhe on usability]

About:

the beauty of the internet is not definitively defined by how it looks, but by how it functions. like the objects you use every day, you gain comfort through their functionality, ergonomics, and interface. interactive design, just like those objects, relies on its functionality. the usefulness of a design is defined by its user interface — is it intuitive and is it useful? the beauty of interactive design for any designer is the ability to create function not just through craft and creative interfaces, but in how the pieces come together to create the user experience. what lies behind the user experience is code, and the effectiveness of it relies on the design of the creator.

About (cont’d):

today’s technolgies have many acroynms and psudonymes. AJAX, PHP, MySQL, ASP, Java, JavaScript, ActionScript, Flash, XML, XHTML, HTML, RSS, CSS, DOM….. more about technology.

As part of the project, it was encouraged that we introduce a leave-behind element. With the Swedish culture of simple and minimal (and the whole "build it yourself" IKEA thing), it would be interesting to have a simple, buildable office toy as a leave behind. My interest in simple electronics adds value to this.

Leave behind would be a simple lamp made from perforated foam sheets or thick paper that can be made in a few minutes. The basis of this lamp would be from Hans-Agre Jakobsson, but smaller- 3.5"x3/4" and roughly 3" tall. A self-changing RGB led would be included, along with a battery and a switch that can be placed on one side of the piece.

History of Swedish Art, Design, & Craft: http://www.sweden.se/templates/cs/FactSheet____12502.aspx

Lars Hall - http://www.larshall.se/ - Very simplistic

Stockholm Design Lab - http://www.stockholmdesignlab.se

http://www.ikea.com/us/en/catalog/products/50120811 

http://www.ikea.com/us/en/catalog/products/80215600 

http://www.ikea.com/us/en/catalog/products/30397607 

http://www.classic-modern.co.uk/pics/light16c.jpg (Hans-Agne Jakobsson)

http://www.agapedesign.it/prod_cat.cfm?id=26&pid=304&pname=Wall%20mounted%20Parabola 

http://formplusfunction.com/3889.htm (http://formplusfunction.com/uploads/307285SL-lg-16493.jpg) 

http://formplusfunction.com/3396.htm 

Our Ways of Seeing Illusion in Motion Pictures

    One of the longest arguments for cinema is whether the idea of motion in motion pictures is an illusion. For many, the argument comes from our conception of seeing, which itself has a long, storied discourse through the history of philosophy, art, and photography. V. F. Perkins in the book Film as Film, attempts to dissipate the idea of the reality of the representation.

(More…)

Contact 

Gregory Leuch, [[address]], [[phone]], [[email]], [[website]]

Objective

eh…. 

Interests 

• Web design & development, especially e-commerce and web-applications
• Creating conceptual multimedia art using traditional and non-traditional materials
• Contemporary art, design, & philosophy
• Recreational outdoor activities including backpacking, kayaking, bouldering, and camping 

Summary

Software: Adobe Creative Suite (Acrobat, Photoshop, InDesign, Illustrator, Flash, Dreamweaver), iWorks (Pages, Slides), Microsoft Office Suite (Word, PowerPoint, Excel, OneNote, Visio),
Platforms: Macintosh, Windows
Languages: XHTML/CSS, JavaScript, AJAX, PHP, MySQL, Ruby (on Rails), Perl, Flash ActionScript, Apache

Educational Experience

Auburn University, Auburn, AL
Bachelor of Fine Arts, Graphic Design with Philosophy minor
Graduation: Fall 2008

• Focused on web design and development
• Designed and developed an interactive design community for the Auburn University Graphic Design department using PHP & MySQL

Professional Experience

Creative Director
[web-startup (alpha production)], Atlanta, GA, (in conjunction with Virticle Corp)
June 2007 - Present

• Managing a small team of designers and front-end developers to brand the identity for the new web-startup.
• Working closely with Software Director to effectively integrate design and front-end & back-end development.
• Conceptualized with senior-level administartors and board members to create new web features and marketing campaigns.

New Media Director
Virticle Corp, Auburn, AL
January 2004 - Present

• Communicated with clients to develop online presence for their companies.
• Provided creative stragedy, production workflows, art direction, and training for designers and developers.
• Specialty in usability, functionality, search engine optimization, e-commerce, content mangement, and web standards.
• Work includes national and international clients in a wide range of industries.

Graphic Designer
The Auburn Circle, Auburn University, Auburn, AL
January 2005 - May 2006

• Developed layouts for literary/arts magazine for University students.
• Attenion focused on re-creating a new look for better recognition among the student body.
• Designed with a tight timeschedule with limited content.
• Acheivement of student recognition during tenure with increased budget and submisisons for future entries.

Graphic Designer & Web Developer
Interlude Magazine, San Francisco, CA
March 2003 - May 2004

• Online magazine documenting indepedent bands, artist, writers through text, audio, and video interviews.
• Developed two online issues that dealt with a large audience of art & music enthusiasts.
• Worked with video editng and online streaming media to delivery high quality service under budget.

I am going to push away from my usual monkier (gleuch.com) and have chosen to go by {tyopgrapi} halvfet (sweedish for bold {typographical}).

www.halvfet.com is now mine. time to take over the world (starting with america, then sweeden… then the world.)

the choice to use a typographical term gives a plethroa of options for play, but i must tred carefully so that i do not overstep or overexaggerate. staying with a simple, sweedish/swiss design format will allow me the option of using grid — something i enjoy. 

about me

design, art, web, technology, philosophy, roadtrips, outdoorsy, reserved, quiet, goofy, conceptual, quirky, workaholic.

i find enjoyment of taking ideas from two seperate areas and finding a way for them to work together. i am very personable and dislike large crowds. i am trying to learn sweedish. 

career goals

work as a interactive/new media/creative director for interent startups. be rich and famous like mark zuckerberg by the age 25.

career experience

developed numerous corporate for large and small national and international companies.  developed design community for auburn university graphic design program

job skills

9+ years experience in professional web design & development

programs: adobe creative suite (photoshop, illustrator, indesign, flash, dreamweaver, acrobat), microsoft word, microsoft excel, microsoft visio

languages: xhtml/css, php, mysql, javascript, ajax, actionscript, ruby (on rails), python, english, apache

platforms: windows, mac os, linux

photograhy studio and darkroom experience

education

auburn university, bachelor of fine arts, graphic design with minor in philosophy

what i can focus on

a tech-oriented (clean, sanserif) logotype and icon that represents by bold but quiet nature while retaining a reserved feel.

names

gleuch, greg leuch, leuch, greg l, gl.

ideas

incorporating sweedish words for some of my adjectives. (why sweedish? i’ve enjoyed their culture, having started with the adventurer göran kropp, later with a client project <www.skanska.com>)

• {typograpi} halvfet - bold (typographic)
• snurrig - crazy
• förena - blend
• filosophi - philiosophy
• stilla - quiet
• upplevelse - experience
• teknik - technology (teknik.com not available)
• teknisk - technical
• brödföda, uppehälle (informal) - butter (past work)

Final Thoughts

• Gatorboard is very difficult to cut. I’ll stick with foamcore as necessary. But it is impressively strong.
• Also not having enough gatorboard after making a mistake on poster 02, I had to use the other side of the board, thus it has remanients of the other poster on its back. (eck!)
• Self-lamination is cheaper, but it is very diffcult to do by yourself.
• My Epson COLOR 3000 is on its last leg. No matter how many times I clean the print heads, re-align the heads, it still streaks. At 300dpi, 720dpi or 1440 dpi… it streaks.
• Total cost to print, mount, and laminate was roughly $45 (not including ink).
• I really enjoy this digital method for process notebooks. I’ve quickly looked back at what I need, and it has helped keep me organized.

Nope, I decided to do another version for the final. This one did not convey the seriousness of the issue. I removed the background, reduced the headline, and made the image black & white. (See later post for design.)