process.gleuch

In class brainstorming and detailed renderings.
 

• Overall, not bad idea. Very effective. However, does not seem as if it is solving the project’s request — to cover anew. Seems more like looking at the label as a blank canvas. Think beyond just the label. 

In the past two days, I’ve narrow my topic to its specific event information. In the spirit of Chuck Anderson’s altered landscapes and the city of Memphis, I’ve tried to narrow my photographic subject area to scenes of specific cultural significance to Memphians that can be presented in a manner similar to Anderson’s technique. These choices include I-40, I-55, the Pyramid, Beale Street, Graceland, Elvis, Sun Records, Midtown, Main St., National Civil Rights Museum/MLK assasination site, Cooper/Young area, Memphis Zoo (specifically the pandas), FedEx, Walnut Grove, Malfunction Junction (I-40/I-240), the Autobahn (Nonconnah Parkway), the Trolleys, and the Mississippi River.

Due to my limited budget and lack of good, cheap stock photo web sites, I’ve narrowed my choices down to these four images (click to see more details). More will come (if I can find anything cheap and worthwhile).

Details for Poster 01:

Who: Memphis AIGA

What: Exhibition & Lecture - 21^st Century Illustration w/ opening lecture by Chuck Anderson

When: Oct 25, 2007 – 7:00pm

Where: Rozelle House, 822 Rozelle St., Memphis, TN 38114

How: $15 AIGA Members / $25 Non-members / FREE AIGA students (w/ student ID)

Etc.: Snacks and beverages will be provided. 

NB: This is a fictitious event for a student design project. 

(Originally digitally written, but Photoshopped crashed during save. Boo.) 

60 thumbnail sketched using grid systems to plan a format for the first poster. 

For the third poster, a type foundry, I have selected OurType due to their unique features and flexibility, as well as their cultural background.

Books: 

• Graphic Design for the 21st Century. Fiell, Charlotte & Peter. Taschen: Icons, 2005.
• Pop Impressions, Europe/USA. Weitman, Wendy. Museum of Modern Art, 1999.
• Creating Photo Montages in Photoshop: A Designer’s Notebook. Rodarmor, William. O’Reilly, 2005.
• Latino: America Grafica, Contemporary Graphic Design Compilation. Vásquez, Miguel. MASA Colectivio, 2002.
• GB: Graphic Britian. Killery, Sheila. fivedegreesbelowzero, 2002.
• The Power of the Unexpected Provocative Graphics in Graphic Design. Harper Laurel. Rockport, 2001.
• New Design: London. Gomez, Edward M. Rockport, 1999.
• Book Eighteen: Europe’s Best Advertising. Taschler, Patrick. Epica, 2005.
• Art & Advertising. Gibbons, Joan. I. B. Tarius, 2005.
• Advertising, Digital Lab: Print & Electronic Design. Rotovision, 2001.

Publications:

• Soon…

Objects:

• 
  Hallboard lettering (inversed)

21st Century Design is a new form of design in its relative history. Combining digital tools and conceptual ideas for marketing and identity, these forms of works blur the bounds of design, art, illustration, photography, and technology. Designer such as Chuck Anderson, Radim Malinic, and Alex Cherry are some of the latest designers in the growing trend of 21st century designers. Their use of color, form, shape, texture, and space bring forth new conceptual forms that are pushing the envelope of creative design.

Examples of works:

Chuck Anderson

Alex Cherry

Radim Malinic 

    goal: design a poster for an exhibiton or lecture regarding 21st century design

    purpose: promote and discuss latest digital trends in 21st century design 

    location: AIGA Seattle, Memphis, or Chicago.

    thoughts: interesting use of city architecture, culture, and identity.

    progress:

        - understand and obtain necessary copy

        - produce working exampe for exhibtion/lecture

(more…)

Yes, organisation in this case must be spelled with an s. Why? The non-profit chosen for this part of the project is a British Charity

Safe Partnerships Limited is a non-profit organization that aids to holistically apply "policies and strategies into local actions that benefit victims of domestic violence and burglary and people vulnerable to those crimes." ¹

They purpose is to "advice and offer home security to victims and potential victims…, working entirely with vulnerable people in their own homes, many of whom have been traumatised by domestic violence, burglary and hate crime… [to] provide nationally monitored and quality assured services that are tailored to local needs." ² Their audience is "local government authorities, Crime and Disorder Partnerships, Police Forces, Fire and Rescue services, and practitioners." ³

Visual identity of the organisation is very scatterd, presented in blue and gold, similar to the athletic colors of Notre Dame.

The logo, somewhat outdated, does provide an identity, albeit very rudimentary in its typographical form. It offers potential to be converted into a one, two, and three color formats.

The company was chosen because of their location (England/Wales), their color palette, and their objectives. As a student designer, it is key to open yourself up to multiple opportunities. Limiting yourself to what is comfortable does not offer your the chance to explore. Objectively and culturally, this choose will present itself as a challenge, one worth research into British design trends, local dialetic trends, culutral trends, and older audience targets.

    goal: design poster identifying purpose of non-profit (crime prevention)

    purpose: deterring crime and protecting victims

    location: england/wales, uk

    thoughts: interesting use of duotone/tritone imagery and typography 

(more…)

After mind mapping some thoughts, I’ve begun to push in different directions. I intially started with marketing and product placement, but I began moving away from impressions towards art. Art, as an impression, is something unique to tackle. Not just the making of an art piece, but the transformation of a current art piece to be interpreted into something anew stuck with me last night (my inability to fall asleep left me to the point of absurd thinking ad nasuem).

In another class I am taking, we began to disucss the shift of classical and modern art brought on by the camera. As we discussed editing of film, we discussed Kuleshov’s experiments in editing, taking note that combining two motion images together does not create a sum of its parts, but creates a new being altogether with different interpretations being made in his different experiments.

So can a change to a piece of art become a different piece altogether? This should be the case, for the entire project is about creating a unique and different interpretation via cosmetic alterations. 

I also explored into the mediums of art, relationships between stereotypes and materials, coming to a few interesting branches.

Is art the pragmatic approach to a visual philosophy?

I now have an entire semester to understand the meaning of pragmatism and to develop ‘visual philosophy’.

A makeover implies a new change. The project assignment is to cover an object to give it a new impression or interpretation.

Thoughts: marketing, branding, impressions, age, product placement, subverts

Prior Art: Anti-Advertising Agency (Shop-dropping, Subverts), Graffiti Research Lab, Aram Bartholl (Silver Cell, TV-Filter), Jason Eppink (Pixelator), Limor Fried ("Social Defense Mechanisms"), Design Noir