process.gleuch

Updated and Reworked Comps

The third poster in this project involes the Safe Partnership, Ltd. organization based in the United Kingdom. Their specialty is on crime prevention for eldery and vulnerable people. 

Their focus requires a unique perspective for understanding and participation. Being a non-profit, their focus is in gaining identification to their audience. As such, that audience needs to be able to quickly understand the importance of being protected. Therefore, a simple, understandable message, particularly visual, can make the concept understandable.

In order to navigate away from the common, I wish to take a unique approach to applying their message by doing the following:

• Provide a photographic scenario and supporting copy which can be easily read interpreted without unnecessay thought.
• Show the generality of the problem and make the message personable through dialog and/or statistical facts
• Maintain a simple feel with a unique approach (i.e. interesting photography)
• Keep the information brief — message, name, phone, website

Virgin Airways has a unique, personable billboard that involves the use of pretend dialog

One unique method of photography that can help make the poster personable is using Tilt-Shift photography (see also: Tilt-Shift minature faking).

Comps

I need to correct the secondary copy location, as it overlaps the graphical type in an uncomfortable way, but these illustrate the direction the poster is taking. 

Copy

Och, the Sweedish word for and is not necessary for the graphica copy, and I began to play with its removal (comps 3, 4, & 5). I also might change  word for bedroom (sängkammaren) to sovrum to help with the readability of the text, yet by doing so, I reduce the graphical copy by one line. I am afraid it will alter the visual path, however, I shall test this with further comps.

Its been a slow week, and I’ve forgotten to post an update on the status of Poster 02.

Typographic research has been completed using the OurType.be website, in which one can sample all fonts in a Flash-based word-processing application. Screenshots of potentials were taken and posted below.

Zeno’s paradoxes — the arrow paradox:

"If everything when it occupies an equal space is at rest, and if that which is in locomotion is always occupying such a space at any moment, the flying arrow is therefore motionless." — Arisotle

In the arrow paradox, Zeno asks us to imagine an arrow in flight. He then asks us to divide up time into a series of indivisible nows or moments. At any given moment if we look at the arrow it has an exact location so it is not moving. Yet movement has to happen in the present; it can’t be that there’s no movement in the present yet movement in the past or future. So throughout all time, the arrow is at rest. Thus motion cannot happen. (Wikipedia)

Ideas:

• Column of wood cut and created with the prinicple of halfs. Shape could be formed in multiple methods, however there will be a point in which the material would not be usable (at such a small level).
• Video art piece documenting the cutting of wood into halfs.
• Length of wood with increments documenting the halfs, aimed at a point.

Comments from brainstorming critique:

• If video documentation, show a product from the form, i.e. this video.
• Try to incorporate a metaphor into the piece instead of just illustrating a philosophical theorem.
• Play with shape, in that not just a straight columnm, but expanding bases.

Branching Ideas:

• incoporate a second meaning to the piece or work on elements that is uses, such as time and space — introduction of "now", "past", "present"
• mix the video and progression together somehow
• introduce a counterpoint to the piece, i.e. some of the never-proven solutions to the paradoxes, such as the relativity of the "now"

Interesting article on Newsvine about typography: Typeface Designers Mix Art, Engineering. 

Font Choices: 

Arnhem

Jeffont

kroeger0853cyr

Monitor

Parry Grotesque

Versa

Versa Sans

I want to give a big thanks to the people at OurType for sending me a vector copy of their logo for my poster.

Check out their amazing type libraries at www.ourtype.be.

Thoughts: 

• Might want to think about moving to a square or portrait format. 
• Text overlay on object.
• Integrations of visual scene. 

Progress can be made in font selection and organization of type. Good body copy will help enforce the hierarchy and design.

Possible copy:

• Graphical Text: Och vilket språk använder ni i sängkammaren?
• Headline Text: It doesn’t take a foreign language to appreciate the beauty of a good typeface.
• Subheading Text: Try our fonts, print samples, and download from our website:
• Contact Blurb: Baron De Gieylaan / 41. B-9840 De Pinte. Belgium. / +32 9 2202620 / +32 9 2203445 / ourtype.be
  (might use ourtype.com, which redirects to ourtype.be for American English / cultural associations)

Notes:

• Look into other insitutional Bauhaus colors as options for other palettes.
• Stay with a solid grid, research other examples.

ourtype.be

• focusing on their european background, specifically belgian
• idea of type being beautiful in whatever language is being displayed.
• thought of using funny phrases to use as graphical copy, with tagline being "it doesn’t take a foreign language to appreciate the beauty of a good typeface."
• examples of funny phrases:
• fur eine le prakolonie ist lhr land ziemlich nett
  (your countries quite nice as far as leprocy colonies go) - deutsch
  
• …och det spelar ingen roll ändå om hon ser ganska tjock ut, eller hur?
  (and it doesn’t matter anyway if she looks fat, does it?) - svenska
  
• Men pappa, du vet att jag vet att det finns ingen jultomte!
  (But Dad, you know that I know that there is no such thing as Santa Claus!) - svenska
  
• Och vilket språk använder ni i sängkammaren?
  (and what language do you use in bed?) - svenska
  

subconscious art - a product of artistic merit that was created without conscious artistic intentions.

Video: The Subconscious Art of Graffiti

To continue the addtional (secondary) imagery, ideas are:

• Trolley
• FedEx plane
• Panda (what a juxtaposition — BBQ ribs and a panda!)
• Paddlewheet Riverboat

Examples of modified rough sketches:

I will be slowing integrating a newer, cleaner design into the process blog.

I also plan to include a keyword tagging system to allow for tagging of common ideas/objects in which will aid me in the future to look back on common themes in my art/design. DONE

The rough basis for the poster is attached below. This version is more for the placement of the primary objects, looking at scale, grid, geometry, and overall aesthetic.

Typographic changes, detailed illustration, secondary graphics, and copy will change.

The concept behind this poster is the inclusion of common cultural icons of Memphis without the cliche of actual photographs. Representations of the objects, such as barbecue and music notes, against a uniquely designed background of graphical and textural objects will present a dynamically themsles poster for the event.

At the moment, there is still a divide between the left and right, which will be solved with the inclusion of secondary objects. Textual changes will include a better placement for the location listing, as well as a start/end date for the show. Typographic hierarchy and detailing will change with the inclusion of one of the fonts listed in the post prior, replacing the default Helvetica used for this rough comp.

Artists:

Brainstorming

• Abstract, curvature style
• Enforcing a philosophical confusion of the individual
• Determination of a end with no finish 

AG Schoolbook A

Berthold Akzidenz Grotesk BE

Berthold Imogo

Trade Gothic

Folio

Franklin Gothic

Sidewalk (for textural text, not headline or copy)

Trashed (for headline copy)

Turbo Ripped (for textural text, not headline or copy)

21st Century — the Design of…
exhibition of 21st century design with opening lecture by Chuck Anderson

25.Oct.07 / 07.00pm
Rozelle House / 822 Rozelle / Memphis, TN

$15 members / $25 non-members / FREE students (with ID)

sponsored by the AIGA Memphis

I am worried that the "illustartion" I am planning to create may not be a true illustration and cause a confliction within the poster. To counter my fears, I plan to look into other forms of illustration that may work for this poster.

Solution

Instead of focusing on specific imagery of Memphis, focusing on one aspect of that culture can be just as empowering as a physical image. Example: BBQ ribs and music notes.