process.gleuch

as thoughts on what to do for the back panels, i decided to pull information straight from their web site about versa. i then threw in some filler text, and made the back panel a mailer so that this brochure can go postal.

brochure, ourtype.com

feature new font - versa

something witty, but not odd

"quick brown fox"

cliche

"we hope you were not expecting the typical ‘the quick brown fox…’. (we hope you expect something more witty from us.)
 

download as pdf

(crop marks included to indicate g5 size when printed on typical letterhead size paper)

room was left at bottom for "personal grow"

grid was based on the same principle as the identity suite.

grid has become the main focus of the identity. all grid formats are based off the logo in proportion to the size of the item. the business card size is proportional to the logo size.

Unfortunately, the luster of the LED idea has faded due to a process flaw. By making the wax eggs hollow, the led lights are not able to diffuse the light to make them glow, instead, only partially lighting up the eggs. Red and orange LEDs are very directional, and is not producing a glow. Green and Blue are better, but not by much. Instead, I plan to scrap the LEDs from the eggs and let them be a polished, translucent white color.

I’ve thought of possible attempts at unique placement of the piece, but the best place seems to be in a typical pedestal gallery placement.