process.gleuch

about me

design, art, web, technology, philosophy, roadtrips, outdoorsy, reserved, quiet, goofy, conceptual, quirky, workaholic.

i find enjoyment of taking ideas from two seperate areas and finding a way for them to work together. i am very personable and dislike large crowds. i am trying to learn sweedish. 

career goals

work as a interactive/new media/creative director for interent startups. be rich and famous like mark zuckerberg by the age 25.

career experience

developed numerous corporate for large and small national and international companies.  developed design community for auburn university graphic design program

job skills

9+ years experience in professional web design & development

programs: adobe creative suite (photoshop, illustrator, indesign, flash, dreamweaver, acrobat), microsoft word, microsoft excel, microsoft visio

languages: xhtml/css, php, mysql, javascript, ajax, actionscript, ruby (on rails), python, english, apache

platforms: windows, mac os, linux

photograhy studio and darkroom experience

education

auburn university, bachelor of fine arts, graphic design with minor in philosophy

what i can focus on

a tech-oriented (clean, sanserif) logotype and icon that represents by bold but quiet nature while retaining a reserved feel.

names

gleuch, greg leuch, leuch, greg l, gl.

ideas

incorporating sweedish words for some of my adjectives. (why sweedish? i’ve enjoyed their culture, having started with the adventurer göran kropp, later with a client project <www.skanska.com>)

• {typograpi} halvfet - bold (typographic)
• snurrig - crazy
• förena - blend
• filosophi - philiosophy
• stilla - quiet
• upplevelse - experience
• teknik - technology (teknik.com not available)
• teknisk - technical
• brödföda, uppehälle (informal) - butter (past work)

Berthold Script

Bickahm Script Pro

Big Caslon

Cenntennial

Dorchester Script MT

Edwardian Script ITC

English 111 BT

Goudy Text MT

Kuenstler Script

Palace Script MT

Poppl-Exquisit

Poppl-Residenz

Scotch Roman

Shelley

Of the ideas and roughts completed earlier, the "Cordially invited" letter and the "Post-It Note on Door" are the two that lend themselves to identification of the concept. More importantly, they lend themselves to being completable in a shorter amount of time.

To complete these (one, not both), I’ll need to compile copy and ideas for imagery. The "post-it note" would not be  too difficulty, as there are a plethora of doors available in town in which this can be done. It can even be done guerilla style. The "cordially invited" would require creating the actual invitation and then photographing it as needed.

Of the two, "cordially invited" appears to be the more convincing of the two, and can be easily supplimented with additional headline and copy.

Copy ideas:

Invitation:

You are cordially invited to burglarize the (last name’s) flat, located at (some addresS) on (some date) between (some time) and (some time).
RSVP is not necessary.

Headline:

An Unlocked Door is an Invitation to Victimization

Body Copy:

Keeping your doors locked is the best burglary prevention method. Safe Partnership is committed to helping the eldery and vulnerable from being victimized. Our goal is to care for the victims and reduce the fear of crime. 

Contact Info:

www.safepartnership.org
+01 929 551100

Next is to explore typography and compositions…