process.gleuch

grid has become the main focus of the identity. all grid formats are based off the logo in proportion to the size of the item. the business card size is proportional to the logo size.

Updated and Reworked Comps

Comps

I need to correct the secondary copy location, as it overlaps the graphical type in an uncomfortable way, but these illustrate the direction the poster is taking. 

Copy

Och, the Sweedish word for and is not necessary for the graphica copy, and I began to play with its removal (comps 3, 4, & 5). I also might change  word for bedroom (sängkammaren) to sovrum to help with the readability of the text, yet by doing so, I reduce the graphical copy by one line. I am afraid it will alter the visual path, however, I shall test this with further comps.

Its been a slow week, and I’ve forgotten to post an update on the status of Poster 02.

Typographic research has been completed using the OurType.be website, in which one can sample all fonts in a Flash-based word-processing application. Screenshots of potentials were taken and posted below.