process.gleuch

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(crop marks included to indicate g5 size when printed on typical letterhead size paper)

room was left at bottom for "personal grow"

grid was based on the same principle as the identity suite.

grid has become the main focus of the identity. all grid formats are based off the logo in proportion to the size of the item. the business card size is proportional to the logo size.

As part of the project, it was encouraged that we introduce a leave-behind element. With the Swedish culture of simple and minimal (and the whole "build it yourself" IKEA thing), it would be interesting to have a simple, buildable office toy as a leave behind. My interest in simple electronics adds value to this.

Leave behind would be a simple lamp made from perforated foam sheets or thick paper that can be made in a few minutes. The basis of this lamp would be from Hans-Agre Jakobsson, but smaller- 3.5"x3/4" and roughly 3" tall. A self-changing RGB led would be included, along with a battery and a switch that can be placed on one side of the piece.

I am going to push away from my usual monkier (gleuch.com) and have chosen to go by {tyopgrapi} halvfet (sweedish for bold {typographical}).

www.halvfet.com is now mine. time to take over the world (starting with america, then sweeden… then the world.)

the choice to use a typographical term gives a plethroa of options for play, but i must tred carefully so that i do not overstep or overexaggerate. staying with a simple, sweedish/swiss design format will allow me the option of using grid — something i enjoy.