process.gleuch

as thoughts on what to do for the back panels, i decided to pull information straight from their web site about versa. i then threw in some filler text, and made the back panel a mailer so that this brochure can go postal.

brochure, ourtype.com

feature new font - versa

something witty, but not odd

"quick brown fox"

cliche

"we hope you were not expecting the typical ‘the quick brown fox…’. (we hope you expect something more witty from us.)
 

Updated and Reworked Comps

Comps

I need to correct the secondary copy location, as it overlaps the graphical type in an uncomfortable way, but these illustrate the direction the poster is taking. 

Copy

Och, the Sweedish word for and is not necessary for the graphica copy, and I began to play with its removal (comps 3, 4, & 5). I also might change  word for bedroom (sängkammaren) to sovrum to help with the readability of the text, yet by doing so, I reduce the graphical copy by one line. I am afraid it will alter the visual path, however, I shall test this with further comps.

Its been a slow week, and I’ve forgotten to post an update on the status of Poster 02.

Typographic research has been completed using the OurType.be website, in which one can sample all fonts in a Flash-based word-processing application. Screenshots of potentials were taken and posted below.

Font Choices: 

Arnhem

Jeffont

kroeger0853cyr

Monitor

Parry Grotesque

Versa

Versa Sans

I want to give a big thanks to the people at OurType for sending me a vector copy of their logo for my poster.

Check out their amazing type libraries at www.ourtype.be.

Progress can be made in font selection and organization of type. Good body copy will help enforce the hierarchy and design.

Possible copy:

• Graphical Text: Och vilket språk använder ni i sängkammaren?
• Headline Text: It doesn’t take a foreign language to appreciate the beauty of a good typeface.
• Subheading Text: Try our fonts, print samples, and download from our website:
• Contact Blurb: Baron De Gieylaan / 41. B-9840 De Pinte. Belgium. / +32 9 2202620 / +32 9 2203445 / ourtype.be
  (might use ourtype.com, which redirects to ourtype.be for American English / cultural associations)

Notes:

• Look into other insitutional Bauhaus colors as options for other palettes.
• Stay with a solid grid, research other examples.