process.gleuch

grid has become the main focus of the identity. all grid formats are based off the logo in proportion to the size of the item. the business card size is proportional to the logo size.

As part of the project, it was encouraged that we introduce a leave-behind element. With the Swedish culture of simple and minimal (and the whole "build it yourself" IKEA thing), it would be interesting to have a simple, buildable office toy as a leave behind. My interest in simple electronics adds value to this.

Leave behind would be a simple lamp made from perforated foam sheets or thick paper that can be made in a few minutes. The basis of this lamp would be from Hans-Agre Jakobsson, but smaller- 3.5"x3/4" and roughly 3" tall. A self-changing RGB led would be included, along with a battery and a switch that can be placed on one side of the piece.