process.gleuch

A few ideas have sprouted for this next poster. One of Safe Partnership’s larger programs is the ‘Locks for Pensioners’, which has provided locks and security assistance to many elderly and vulnerable. It is in this vein I am exploring concepts.

Sketches

Rough Ideas

To continue the addtional (secondary) imagery, ideas are:

• Trolley
• FedEx plane
• Panda (what a juxtaposition — BBQ ribs and a panda!)
• Paddlewheet Riverboat

Examples of modified rough sketches:

I am worried that the "illustartion" I am planning to create may not be a true illustration and cause a confliction within the poster. To counter my fears, I plan to look into other forms of illustration that may work for this poster.

Solution

Instead of focusing on specific imagery of Memphis, focusing on one aspect of that culture can be just as empowering as a physical image. Example: BBQ ribs and music notes.

In class brainstorming and detailed renderings.
 

• Overall, not bad idea. Very effective. However, does not seem as if it is solving the project’s request — to cover anew. Seems more like looking at the label as a blank canvas. Think beyond just the label. 

60 thumbnail sketched using grid systems to plan a format for the first poster. 

After mind mapping some thoughts, I’ve begun to push in different directions. I intially started with marketing and product placement, but I began moving away from impressions towards art. Art, as an impression, is something unique to tackle. Not just the making of an art piece, but the transformation of a current art piece to be interpreted into something anew stuck with me last night (my inability to fall asleep left me to the point of absurd thinking ad nasuem).

In another class I am taking, we began to disucss the shift of classical and modern art brought on by the camera. As we discussed editing of film, we discussed Kuleshov’s experiments in editing, taking note that combining two motion images together does not create a sum of its parts, but creates a new being altogether with different interpretations being made in his different experiments.

So can a change to a piece of art become a different piece altogether? This should be the case, for the entire project is about creating a unique and different interpretation via cosmetic alterations. 

I also explored into the mediums of art, relationships between stereotypes and materials, coming to a few interesting branches.