process.gleuch

I am going to push away from my usual monkier (gleuch.com) and have chosen to go by {tyopgrapi} halvfet (sweedish for bold {typographical}).

www.halvfet.com is now mine. time to take over the world (starting with america, then sweeden… then the world.)

the choice to use a typographical term gives a plethroa of options for play, but i must tred carefully so that i do not overstep or overexaggerate. staying with a simple, sweedish/swiss design format will allow me the option of using grid — something i enjoy. 

Comps

I need to correct the secondary copy location, as it overlaps the graphical type in an uncomfortable way, but these illustrate the direction the poster is taking. 

Copy

Och, the Sweedish word for and is not necessary for the graphica copy, and I began to play with its removal (comps 3, 4, & 5). I also might change  word for bedroom (sängkammaren) to sovrum to help with the readability of the text, yet by doing so, I reduce the graphical copy by one line. I am afraid it will alter the visual path, however, I shall test this with further comps.